TOMS Life Charger
Client: Independent
Agency: Independent
Role: Concept, Art Direction
Year: 2017
Currently, more than 1.3 billion people live in extreme poverty. So extreme, they live on less than $1.25 a day (dosomething.org), which means even doubling their spending power could help tremendously. So, why not use power for power?
Introducing TOMS Life Charger A recyclable battery plug-in made out of Tom’s own shoe boxes that provides 125 minutes of phone power when you need it most. In turn, the purchase of one of these Life Chargers provides $1.25 more a day to those who need a little more power of their own.
