World Food Programme and Mastercard
Global Print and Outdoor Campaign
People are concerned about their role in the world. They’re busy and unsure how they can make a difference and many people are afraid that smaller donations have less of an impact, holding them back from giving even more.
Through a series of visuals, used in a global campaign across print and outdoor, we aimed to inspire people to use their Mastercard to donate to World Food Programme, by showing them how easy it is to make a meaningful impact through everyday purchases. Cardholders can simply turn on a functionality on their card that allows them to make a donation with every purchase, no matter how big or small.
Prior concept illustrations
