Naomi is Japan

As a black Japanese woman, Naomi Osaka is fighting for acceptance in her home country of Japan. And so is Mastercard as being one of the least accepted forms of payment there.

So we created a campaign to highlight that Naomi Osaka should be accepted all over Japan. By using one of the most traditional forms of advertising, we spread bold messages all over one of the most traditional country in the world. Because regardless of race, Naomi is Japanese. And she should be accepted all over Japan. And so should Mastercard.

Mastercard | OOH